Allene (Lene) Madestam
Bio
I’m a curious and driven person with a slightly unconventional background — something I’ve learned to see as one of my greatest strengths.
Originally from the US, I moved to Sweden permanently in 2016 and have since worked with communication, design and branding in several different roles. I enjoy working hands-on, close to both content and people, and I thrive when I get to combine creativity with structure. I have a very logical brain and tend to approach problems analytically, even in creative projects.
My career started in the nonprofit world and eventually moved into education, hospitality, and food. Most recently, I’ve worked as brand and content lead for a group of schools and now write and produce content for a Swedish food wholesaler. I’ve also studied UX Design and business development at Hyper Island, which has given me new tools for user-focused thinking and structured decision-making.
I’m now looking for a team where I can grow, contribute and continue to learn — preferably in a role that combines creativity, communication and responsibility.
Let’s get coffee and chat about how we can collaborate!
Fast facts
– Born in 1993 in Detroit, Michigan.
– Bicultural dual-native speaker of English and Swedish
– Married with one daughter
– Myers-Briggs: ENFP
– Enneagram Type: 3
– Mensa Member since 2022
– Avid cyclist, amature cook, coffee nerd
– Bicultural dual-native speaker of English and Swedish
– Married with one daughter
– Myers-Briggs: ENFP
– Enneagram Type: 3
– Mensa Member since 2022
– Avid cyclist, amature cook, coffee nerd
Education
Hyper Island, October 2024 - March 2025
- UX-Design Upskill Program, Oct 2024 - June 2025
- Business Development, March 2025 - November 2025
- Data Analytics Upskill Program, October 2025 - March 2026
Berghs School of Communication, September 2023 - December 2023
– Art Direction for Digital Experiences
– Art Direction for Digital Experiences
Jönköpings Universitet, August 2013 - January 2014
– International Communications
– International Communications
North Park University, August 2011 - May 2015
– Bachelor of Arts in Global Studies, minor in Music
– Bachelor of Arts in Global Studies, minor in Music
Södra Vätterbygdens Folkhögskola Jan 2011 - May 2011
– International Relations
– International Relations
Work
Freelance Communicator, Yelloh Analytics AB
– January 2021 – November 2024
Brand Manager, Watma Education AB
– January 2021 – November 2024
– January 2021 – November 2024
Web Designer & Communicator, DOFF Data AB
– November 2018 – June 2020
– November 2018 – June 2020
Exhibitions Coordinator, VIDA Museum & Konsthall
– January 2017 – September 2018
– January 2017 – September 2018
Design Apprenticeship, Markus Åkesson & Ellen Ehk Åkesson
– November 2016 – June 2018
– November 2016 – June 2018
Operations Manager, Rumi Spice
– September 2015 – June 2016
– September 2015 – June 2016
Skills
Adobe Suite
Photography
Wordpress
Photography
Wordpress
Google Analytics
Meta Business Suite
Figma (Design)
Copywriting
Translation
SEO
Meta Business Suite
Figma (Design)
Copywriting
Translation
SEO