Allene (Lene) Madestam

Bio

I’m a curious and driven person with a slightly unconventional background — something I’ve learned to see as one of my greatest strengths.

Originally from the US, I moved to Sweden permanently in 2016 and have since worked with communication, design and branding in several different roles. I enjoy working hands-on, close to both content and people, and I thrive when I get to combine creativity with structure. I have a very logical brain and tend to approach problems analytically, even in creative projects.

My career started in the nonprofit world and eventually moved into education, hospitality, and food. Most recently, I’ve worked as brand and content lead for a group of schools and now write and produce content for a Swedish food wholesaler. I’ve also studied UX Design and business development at Hyper Island, which has given me new tools for user-focused thinking and structured decision-making.

I’m now looking for a team where I can grow, contribute and continue to learn — preferably in a role that combines creativity, communication and responsibility.

Let’s get coffee and chat about how we can collaborate!

Connect with me on LinkedIn!

Fast facts:

– Born in 1993 in Detroit, Michigan.
– Bicultural dual-native speaker of English and Swedish.
– Married with one daughter
– Myers-Briggs: ENFP
– Enneagram Type: 3
– Mensa Member since 2022
– Avid cyclist, amature cook, coffee nerd.

Education: 

Hyper Island, October 2024-June 2025
– UX-Design Upskill Program

Berghs School of Communication, September 2023-December 2023
– Art Direction for Digital Experiences

Jönköpings Universitet, August 2013-January 2014
– International Communications

North Park University, August 2011-May 2015
– Bachelor of Arts in Global Studies, minor in Music 

Södra Vätterbygdens Folkhögskola Jan 2011-May 2011
– International Relations

Work:

Brand Manager, Watma Education AB
– January 2021 – Present

Web Designer & Communicator, DOFF Data AB
– November 2018 – June 2020

Exhibitions Coordinator, VIDA Museum & Konsthall
– January 2017 – September 2018

Design Apprenticeship, Markus Åkesson & Ellen Ehk Åkesson
– November 2016 – June 2018

Operations Manager, Rumi Spice
– September 2015 – June 2016